Description
(Marketing Management in a Digital World)
This course focuses on an in-depth exploration into the strategic integration of digital marketing within the broader marketing framework of contemporary businesses. It provides a comprehensive understanding of digital marketing channels and techniques, including email marketing, web-based marketing, SEO, online advertising, and social media. The curriculum goes beyond just the development and implementation of these methods; it delves into definitions, concepts, practices, and analytical tools used to market goods and services. Environmental variables, e.g., legal, social, ethical, cultural, ecological, and technological issues and marketing’s role within profit and nonprofit organizations. The course also incorporates a forward-looking perspective, examining emerging trends and fostering innovation in digital marketing practices..