Bringing products and services to attract customers, as well as converting more followers are the most important objectives in the business world. A study conducted by McKinsey & Company, a global management consulting firm, proved that emails are 40 times more potent in connecting with people than many other popular Social Media and the traditional platforms for advertisements. Despite many claims, Email Marketing is still a great tool for online advertisement.
Email Marketing and Advertising Online
Companies utilize Email Marketing when a commercial message is sent to the targeted group via electronic email. The internet easily and quickly reaches target markets without using large and copious quantities of print space. The online advertisement makes use of the net to carry marketing messages to present and potential consumers. Among its favourite strategies is the use of email marketing; in fact, the first example of online advertising was conducted via email.
Reasons why Email Marketing is still so important when it comes advertising online
- Action-oriented advertisements
Email is a good way to direct traffic to visit your website that ultimately drives sales. Using email allows you to see results right away as you are in the process of developing a small business or launching a marketing strategy as a whole.
- Advertisements are customized and personal
In email marketing, your ads are more segmented to your audience in the lists. Each list sends tailored email message that the recipient needs or something of value. Your email is personal as your message is based on their interest and it arrives in their personal inbox.
It is easy to share email marketing just by simply clicking the forward button. Subscribers share your deals, offers and news to their friends. By sharing with others, your brand gains more exposure and credibility.
- Brand awareness is increased
Consumers are exposed to your business and your brand with online ads in their email. Using trendy designs and well-targeted contents, you are consistently building a valuable business. You are able to catch attention and remembered by your audience. So when your product or service is needed, the recipient immediately remembers your brand.
- Email marketing is economical and cost-effective
Traditional efforts in marketing are tedious and expensive whereas using email advertising online is uncomplicated, practical and economical. Business owners, thru Email Marketing, are able to reach sizeable numbers of present and potential consumers at a rate of zero cents per message.
- People check their email constantly and see your ads
Most people have mobile devices and they are always checking their emails. Each time they do, they come face-to-face with your advertisements. With online ads in your email, you still create the same image and can even follow-up information that is instantly available just by clicking your website.
There is no guesswork when it comes to email ads. When you are making use of email marketing software, you have a tracking device on your email. You just click the links and you will know how many received your email and how many unsubscribed. With the metrics of Email Marketing, you can monitor and measure how well your internet marketing strategy runs as a whole.
Despite the popularity of other types of communications, email marketing is still an important tool in online advertising. It remains as the best option used in an online advertisement for it has many advantages over the others.