Starting an eCommerce store in school can be one of the most rewarding experiences of your college experience. After all, what could be better than making money before you graduate without having to do any work? And if you’re looking to get to that point, then there are a few considerations you should have in mind. Check them out below:
Develop A Solid Brand
As eCommerce is an incredibly competitive field, having solid branding lined up will be crucial to generating inbound traffic. Not only will this be how people recognize what you sell, but the specific niche category of goods that might separate you from the competition. And while this might be difficult to decipher at first, the process can be much simpler than you might imagine.
To begin, take a look at the type of inventory that you’re trying to offer, including what packages you can compile together and why those make sense. It’d be wise to think about your overarching offerings in terms of a personality, which while that might sound silly is how you’re going to encapsulate the visual elements for your brand. For example, as noted by LucidPress, color increases brand recognition by 80 percent; which if your brand can capture, could serve you tremendously in getting people to come back to your site. Finally, no matter who you end up hiring for your brand development, I highly recommend getting everything written in a contract. Someone like lawyer Aaron Kelly is the perfect solution for an airtight contract that protects everyone’s interests.
Learn How To Make The Most Out Of Social
Another important aspect of marketing an eCommerce store is how you’re able to capture social media, as well as why that’s important long-term. Social is a way to not only garner more of an audience but develop a genuinely engaging community. And no matter what goods you’re selling, learning how to start mastering the platform your audience is on will be imperative for your growth.
Start seeing where your competition is currently engaging on social, and why that’s necessary for you to tackle as well. For example, as noted by Hootsuite, 59 percent of Instagrammers in the US are under 30, which if your going after a younger demographic, could be a good first point of contact. Additionally, learn how to utilize different social marketing tools, like popular hashtags and geotags. Remember, the goal here is to be social, so embrace this as a chance to engage and learn with your audience to start on a path towards long-term success.
Find Mentors To Look Towards
As any great CEO will tell you, having a solid mentor in place is one of the most important tools any great leader has. In fact, as noted by Entrepreneur, 80 percent of CEOs said they’d received some form of mentorship over the years, which they largely contribute to their success. And if you lack someone to chat with or look up to, then options are still available online.
If you haven’t already, start looking around any networking events in your area, especially if they’re for eCommerce or the specific line of goods you sell. Try looking at some notable, nationally-known examples, such as Brian Magierski, a serial entrepreneur known for his most recent endeavor with crypto. These people are going to teach you how to get better, so find those who inspire you to do that and the rest will fall into place.
Keep Your Outreach Consistent
Finally, after you’ve established your brand, marketing, and messaging, it’s important to keep your outreach consistent to survive long-term. As noted by Shopify, eCommerce is a $340 billion market in the US alone, which if you’re able to capture even a fraction of a fraction of that could be lucrative. However, that also comes with a fair amount of consistency, which you should be mindful of moving forward.
Create a calendar of the marketing materials that you’re looking to have, making sure that you vary upon the efforts you’re trying to promote. This includes not only your social efforts but your email marketing and paid advertising as well. Furthermore, it’s important that you strategize things into campaigns, giving yourself the most leverage moving forward in regards to improving messaging. And with how much these strategies can play into your eCommerce store’s success, make them habits that become useful practically on a daily basis.
What are you most excited about in starting your first eCommerce store? Comment with your answers below!