Search engine and websites are like a match for each other.

The success of a website depends on how much value the search engine gives to your site.

To analyze the features of your website right for the search engine can be done using the best SEO tools.

Here is the list of 15 best SEO tools in 2018 for you-

1.    Answer The Public-

Answer the Public, the free SEO tool gets topics for e-commerce blogs. For instance, if you are running a fitness service, you can use this tool and find keywords like fitness, Cross Fit exercise, yoga, etc and then, can create content.

Rating- 4/5

Pricing- Free to use

Pros-

  • It is fast and user-friendly, therefore good for beginners and seasoned marketers.

  • The tool collects data from more than 12 countries.

Cons-

  • The tool doesn’t offer any search volume data with phrases.

  • As such you can’t say which search queries are popular than others.

2.    BuzzStream

BuzzStream comes with a lot of features. The tool allows you to research influencers and conduct outreach which is personalized and efficacious.

The tool also monitors your conversation and automatically saves your emails and tweets. The tool ensures you get notifications of all your important assignments.

BuzzStream brings deep insights of your team performance, link placements, and outreach campaigns through the detailed reports.

Rating- 4.7/5

Pricing- Paid.

Pros-

  • With most of the features available in the basic plan, the pricing gets affordable for you.

  • The tool keeps itself updated with the changing time and requirements.

Cons-

  • The Discover section is only for Twitter.

  • No accuracy in recording backlinks from websites.

3.    Check My Links

Check My Links ensures whether an external or internal link on your webpage works or not.

The purpose of the tool is linked optimization and it detects all broken links of a webpage in no time.

The tool works as an extension for web designers, developers, and content editors.

Rating- 4/5

Pricing- Free to use

Pros-

  • There are different versions of the tool with different features.

  • The extension also doesn’t open if clicked again and again.

Cons-

  • No Cons

4.    CORA (SEO Tool Lab)

CORA or SEO Tool Lab is an advanced SEO tool and offers you a comprehensive site audit.

If you’re operating a medium to large size business, this tool is right for you.

It uses scientific methods, empirical measurements, and offers statistical correlation so that you can focus on your work.

Rating- 4/5

Pricing- Paid

Pros-

  • Cora comes with a correlation data of ranking factors by assessing the top 100 websites.

  • It helps in improving the website ranking.

Cons-

  • The tool doesn’t address all on-page factors.

  • Download and installation cause problems sometimes.

5.    HubSpot's Website Grader-

HubSpot’s Website Grader takes no time in increasing traffic, enhancing conversion rates, generating more leads, and thus, boosting revenue.

It allows you to check browser caching, JavaScript & CSS compression and blocks the site which causes the problem.

Rating-

Pricing- Paid

Pros-

  • It offers quick results and gives you actionable insight.

  • It has a user-friendly interface.

6.    KWFinder

KWFinder is a comprehensive keyword research tool that provides the best keyword for your website to rank.

You will find the real-time keyword SEO problem in one click.

It comes with the keywords that your competitors are missing.

You’ll find exact search volumes for close variant keywords.

Rating- 4.5/5

Pricing- Paid

Pros-

  • Probably the most spontaneous interface of any keyword research tool available right now.

  • It offers a huge data aggregation for keyword analysis.

Cons-

  • Keyword results are capped.

  • SERP Checker preview can’t be customized

7.    Majestic-

The Majestic Search Engine helps four different experts like SEO professionals, Media analysts, Entrepreneurs, and Developers.

Majestic comes with four features that are exceptionally great.

The Site Explorer enables you to discover a domain in full detail. The Backlink checker enables SEOs to know the number of backlinks explored by the tool’s web robot for a given domain.

The Search Explorer gives the Search Score for a URL. The Link Intelligence API brings the links of data around the world.

Rating- 4.3/5

Pricing- Paid

Pros-

  • It provides the quickest backlink information.

Cons-

  • Pricing can be a con.

8.    Moz's Pro Tools

Moz’s Pro helps you understand your visitors, track your rankings, crawl and audit your site, optimize web pages and find link opportunities.

Moz is one of the established SEO tools since its inception and its Pro version is one step ahead.

The different features make this tool great for solving SEO purposes.

Rating- 4.4/5

Pricing- Paid

Pros-

  • Its all-in-one suite of SEO tools.

  • Free trial is available.

Cons-

  • Pricing can cause problems to the marketer if their budget is low.

9.    Remove'em

It’s a professional backlink removal tool.

Remove'em’s prime goal is to help webmasters in monitoring backlinks and recover from unnatural or Penguin penalty.

It automatically provides link data from Moz, Majestic, and other sources.

It offers features like comparative anchor text analysis, domain-level workflow, and disavows file and spreadsheet exports.

Rating- NA

Pricing- Paid

Pros-

  • Get email validation, multiple link data sources and offers multiple templates to choose for you.

Cons-

  • No live support from the team.

  • Pricing is expensive

10.     SEOQuake-

SEOQuake acclaims itself as “A powerful SEO toolbox for your browser”.

It does on-page SEO audit in no time as well as examines internal and external link.

It also compares domains and URLs in real-time.

It offers a user-friendly report making system.

Rating- 4.6/5

Pricing- Free to use

Pros-

  • It reviews all major metrics in no time.

  • Get a full detail of SERPs.

11.     Siteliner

Siteliner helps you detect duplicate content on your site.

The tool offers and free and fast analysis of your website for duplicate content, broken links, redirections and internal page rank.

Siteliner also create an XML sitemap for your website.

Rating- NA

Pricing- Free to use.

Pros-

It is recognized for checking duplicate content.

12.    TOMS SEO Tool

Toms SEO Tools come up with the trust to provide the preeminent quality SEO services.

The rationale behind it is it directly arrives from the foundation site.

SEO, these days, has become the trendiest thing and is better than the advertising on which one may have to spend a lot.

It provides:

• Overall Average Evaluation

• Rating Allocation

Rating- NA

Pricing- Paid

Pros-

  • The platform is very much suitable for agencies and small businesses.

  • It helps you automate your marketing plans and lead the niche.

Cons-

  • Pricing can hit the budget of marketers.

13.     UpCity's SEO Report Card-

UpCity helps you and your site to analyze the testimony through the report cards for FREE.

It also gets you the window to see how it is positioned in comparison to your competitors.

Rating- NA

Pricing- Paid

Pros-

  • It offers a free report card.

  • You can view a sample report on the website and that will help you rely on the site.

  • It manages projects and tasks.

Cons-

  • No such cons are there.

14.  Varvy's SEO Overview Tool

Varvy is not just an SEO tool but the analyzer in the digital world as well.

It uses Google’s guidelines to show you the elaborated report of implemented and non-implemented optimization.

Rating-

Pricing- Free to use

Pros-

  • Beginner friendly

  • It helps you to analyze Onsite & On-page SEO

Cons-

  • It is not as inclusive as other dedicated SEO tools.

15. Woorank-

Woorank offers free website review and SEO checker tool.

The search engine will appear once you open the site and you just need to put the URL of your website to get it analyzed.

You’ll get in-depth reviews that can be downloaded as branded PDFs.

Rating- 4/5

Pricing- Paid

Pros-

  • Woorank comes with multiple features.

  • It offers a free trial.

Cons-

  • No such cons are there.

Conclusion-

SEO analysis helps a website in many ways to rank on a search engine. It helps to check the ranking, know the bad and good links and much more.

Go through the SEO tools mentioned here and let us know about your preferences in the comments below.

Author Bio-

Sarika Singh is the content editor at DSIM, a Delhi-based institute that has expertise in digital marketing training delivery. With over 4 years of experience in the industry, Sarika is avid about helping online businesses to take their marketing to the next level. Follow Sarika on LinkedIn for more such updates.