Course Information

New Venture Creation (BUS 320)

Term: Academic Year 2019-2020 Spring Semester


Ronald E. Eggers
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Charles Wood Lanier
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Mon-Wed-Fri, 12:00 PM - 12:50 PM (1/13/2020 - 5/6/2020) Location: BART HINES 104


This course focuses on the identification and exploitation of opportunities that create value for the firm and society without regard to initial resources. Students will examine the issues that start-up, for-profit, governmental, and nonprofit organizations face in their efforts to sustain a competitive advantage through innovation and change. In addition, students will develop a working knowledge of a business plan and its contribution to the entrepreneurial process.