Course Information

Innovation and Design (BUS 340)

Term: Academic Year 2015-2016 Spring Semester


Ronald E. Eggers
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Nicholas A. Clements
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Mon-Wed, 2:00 PM - 3:15 PM (1/11/2016 - 5/11/2016) Location: BART HINES 105


This course will focus on developing new ways of thinking that are different from those taught in most undergraduate business programs. Innovation represents fundamental change and is a key factor in the success of many organizations. Design represents alternatives to the dominant design (products and processes) of today and is an important framework for leaders to embrace. As a result, a culture of creativity and innovation is now recognized as the only sustainable competitive advantage an organization has in today's dynamic environment.