Course Information

Case Studies in Business (BUS 360)

Term: Academic Year 2015-2016 Spring Semester


Teresa Creech Parker
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Ronald E. Eggers
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An in-depth study of a business organization or industry. The student is provided with background material; i.e. financial, management, and marketing aspects of the operation of the organization or industry. An extensive field trip is required, which reinforces the background material while allowing the student to experience and collect data on the organization or industry. The collected data is then incorporated into a group presentation.

Note: This is a topics course that may be taken for credit two times, provieded that the student uses a different business organization or industry for the focus of the study.

Note: This is a course that involves travel. There is an additional fee for the travel.