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Course Information

PR Strategies and Campaigns (COM380)

Term: Academic Year 2011-2012 Spring

Faculty

Patrick McConnell
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Schedule

Mon-Wed, 2:00 PM - 3:15 PM (1/9/2012 - 5/8/2012) Location: BC-M-103

Description

This course will focus on the strategic planning and execution of public relations campaigns. Students will learn how to identify goals and objectives, research and target specific audiences, problem-solve, manage a campaign, and evaluate the results. Spring.