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Course Information

Principles of Public Relations (COM 321)

Term: Academic Year 2013-2014 Fall Semester

Faculty

Patrick McConnell
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Schedule

Mon-Wed, 3:00 PM - 4:15 PM (8/19/2013 - 12/15/2013) Location: BART MUSIC 103

Description

Course emphasizes the profession and the practice of public relations in both for-profit and non-profit organizations. Special emphasis is given to organizational cultures and corporate image and identity. Course covers social, ethical, and legal issues related to public relations.